Testimonials ❤

Straight from the Happiness Factory!

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  When I started my journey as an advertiser, I wanted to win tonnes of awards. Within the first few years I realised it is all a scam. Thanks for calling it out. But, yeah, the smelly one too, we all want some shiny memorabilia at home to tell our families how amazing we are and exhibit that people really care about what we do! Bo, does justice to that journey of knowing it is mostly a scam to outlining how we can win some of them :)

  Divesh

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  Alright, listen up: this guy gets you dreaming big and then shows you how to make it happen. With over two decades of experience, Bo's dishing out advice like candy, sharing all his tips and tricks without holding back. He breaks it all down, decoding for you what goes into crafting award-winning ads, if an award is what you seek. Award or not, the lessons in this one are bloody rewarding.

  Radhika

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  Very simply put, the lesson you take away from this mini-book is to dig deep. And once you’ve dug deep enough, try digging even deeper. Then give what you’ve unearthed — your idea — the attention it deserves. And there you have it! Now, for a more elegant and proper understanding of what I just said, read the book!

  John

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  Most books of this nature either offer no useful suggestion at all, or offer a crippling overload of information. By keeping it simple, Bo creates the illusion that creating an ad is easy, thus encouraging newbies to try their hand. This is exactly the push they need.

  Himanshu